If you were wishing to watch the first part of the movie ‘Dhurandhar’ in theatres before watching the most anticipated ‘Dhurandhar 2,’ well, your wish has manifested. The movie ‘Dhurandhar’ is planned to be released in theatres for the audience to connect back to the fiery spirit of ‘Dhurandhar.’ Bollywood actor Ranveer Singh has also created fresh excitement among movie lovers after announcing the theatrical re-release of the movie ‘Dhurandhar’ that is likely to precede the sequel ‘Dhurandhar 2.’ The actor has shared an intriguing promotional poster of the movie through his Instagram handle, immediately capturing the interest of fans and movie lovers on social media.
The Bollywood star has also shared a dramatic caption that reads, “Toofan ke pehle aandhi aayegi.” The phrase has already gone viral among movie lovers on social media, indicating that the theatrical re-release of the first part of ‘Dhurandhar’ is just the beginning of a larger cinematic storm that is likely to be witnessed in ‘Dhurandhar 2.’
The poster itself gives an idea of the magnitude of the re-release, calling it the “biggest re-release and longest run” with over 1250 shows and over 1000 screens worldwide. The trailer features Ranveer Singh in a rugged and intense look that has already started trending among fans who remember the movie for its impact during the first run. For many movie lovers, the announcement has already created a nostalgic feeling while also piquing interest in the direction that the story will take in the upcoming sequel.
According to industry insiders, re-releasing the first movie before the sequel is a common marketing strategy that is used by filmmakers. This is done in order to re-engage the audience with the story and the characters. In the case of Dhurandhar, it seems that the re-release is part of a marketing strategy that has been carefully planned in order to generate interest for the upcoming sequel.
The project is backed by Jio Studios, and the response on the internet so far suggests that the strategy is already bearing fruit. The comments section of Ranveer’s post was flooded with fans’ excitement about the re-release of the movie. Fans are seen sharing fire emojis and quotes from the movie while also sharing their excitement to watch the movie once again on the big screen. Some fans have even called the announcement of the re-release “the perfect build-up” for the sequel of the movie.
Dhurandhar re-release in Jalandhar
The Dhurandhar re-release is scheduled for its release in cinemas of Punjab, and for Jalandhar in particular. The Dhurandhar re-release is showing in Jalandhar cinemas on March 13th, 14th, and 15th for now. The interested audience can book their shows through the Bookmyshow portal.
The cryptic caption of the announcement by Ranveer has also added another layer of excitement to the campaign. The caption clearly means that the re-release of the movie is the “aandhi” or the first wave of excitement for the movie, while the real “toofan” or storm is yet to be seen with the release of Dhurandhar 2 on the big screens.
With the announcement of the re-release already making enough noise on social media and the film industry, all eyes are now on the audience response to the re-release of the movie Dhurandhar and how it will translate into the excitement for the sequel of the movie.