Bigg Boss Season 19 has put into the spotlight one of India's highest-demanding influencers, Nagma Mirajkar. With over 7.8 million followers on Instagram and over a million on YouTube, Nagma's journey from a dedicated content creator to a household figure is one of passion, perseverance, and grit.
Mumbai-born Nagma is a multi-graduate with an MBA among others, but she had a passion for the virtual world. She began as a business developer but soon discovered her niche after fashioning, beauty, and travel content on social media sites like Instagram and YouTube. Being glamorous yet grounded won her millions of hearts of fans and brands like Maybelline, Amazon, and Myntra.
This season, Nagma enters the show as a contestant on Bigg Boss 19, which is hosted by Salman Khan. The fact that she is entering with her ex-boyfriend and fellow influencer Awez Darbar lends her entry more oomph. Having an on-again, off-again past, always in the media spotlight, brings emotional depth to the drama within the house.
Nagma has been candid about her approach for the show. She does not wish to get soiled or caricatured as the influencer universe. She wishes to represent the influencer world with dignity and backbone and reveal the hard work that contributes towards the glamorous screen image. She realizes that having to share the stage with Awez is an added responsibility, and viewers will witness the genuine bonding between the two beyond gossip columns and headlines.
Already a national darling due to her genuineness and charm, Nagma Mirajkar will be more than ready to redefine the book on how to be an influencer on national TV. Her own rags-to-riches tale will serve as an inspiration to a lot of future creatives who wish to turn their hobby into their career. As the show progresses, everyone will be waiting with bated breath to see if Nagma will succeed in carrying her massive social media fame to Bigg Boss success.