Google-owned YouTube on Wednesday said the platform is nowbeing watched by over 325 million unique viewers (over 18 and above) month onmonth in India and it is the top platform for accessing videos in regionallanguages in the country.
YouTube creators in India are now entering diversecategories, driving massive watch time growth and the streaming platform nowdelivers 4.8 times greater effectiveness than TV and directly impacts sales,the company said citing third-party data during its annual event Brandcast.
"Every day, millions of Indians are coming to YouTubeto express their unique passions and create content that is more personal,helpful and accessible," said Sanjay Gupta, Country Head & VicePresident, Google India.
"YouTube today caters to the personal interest of abillion Indians across genres, languages, geographies and age groups, makingYouTube the #1 platform for accessing videos in regional languages with Hindileading the charts followed by Tamil, Telugu, Kannada, Bengali andothers," he informed.
With over 2,500 creator channels now reaching over onemillion subscribers, YouTube has seen over 45 per cent growth in overallwatch-time in July compared to last year for the same period, according to dataprovided by US-based media measurement and analytics company Comscore.
YouTube said that watchtime of gaming videos in India grewby 2 times as compared to Q2 2019 and baking videos grew by 3 times during thesame duration.
With YouTube becoming a destination for learning andeducation in India, Wifistudy with over 12 million subscribers and over 1.5billion views is now among the most popular education channels in Asia Pacificby subscribers.
"We are thrilled to see that with our strong reachacross the country and high levels of engagement across an unparalleled varietyof content, along with the ability to personalise at scale, YouTube todaydelivers more value to businesses than ever before," said Gupta.