The Amazon Prime day is a two-day event that will beginfrom July 26 and end the next day. The fifth anniversary of Amazon Prime inIndia makes the company announce this celebration in which it would provide the bestdeals and savings among categories, including Smartphones, ConsumerElectronics, TVs, Appliances, Amazon Devices, Fashion & Beauty, Home &Kitchen, Furniture, Everyday Essentials, and more to Prime members, along withnew launches, and more, according to the company.
Amazon further said that on Prime Day, Prime members willhave the opportunity to discover and enjoy deals on unique products acrosscategories including beauty, fashion, electronics, home décor from sellersunder various programs such as Local Shops on Amazon, Launchpad, Saheli, andKarigar.
On this Amazon Prime Day, the company wishes to take an initiativeto empower and support lakhs of Small and Medium Businesses (SMBs) to come upfrom the economic disturbance which was caused due to the second hit ofCOVID-19 in India and help fulfill the demand of the consumers for productsoffered by lakhs of sellers, manufacturers, startups and brands, womenentrepreneurs, artisans, weavers, and local shops.
Amit Agarwal, SVP & Country Manager, Amazon Indiasaid, “We dedicate this Prime Day to lakhs of SMB sellers on Amazon.in. We arehumbled by their resilience, and grateful for the opportunity to support theirrebound during these hard times. We are also excited to offer our Prime membersa unique opportunity to discover joy with two days of best deals and savings,hundreds of new product launches, blockbuster entertainment, and more, all fromthe safety and convenience of their homes”
It will offer discounts, deals, and savings on productsacross categories, as well as has planned to launch over 300 new products.There will be deals on products from sellers under various programs includingLaunchpad, Saheli, Local Shops on Amazon, and Karigar.
Amazon says that Prime members, in particular, can look forward to “new launches and a range of best of deals” that includesmartphones, TVs, appliances, consumer electronics, Amazon devices, and more.
It also added that during Prime Day, lakhs of SMBs onAmazon are creating special deals and offers for customers from July 8, 5:00 pmtill July 24, 11:59 pm. Members can shop from millions of unique productsoffered by SMBs and avail offers such as 10% cashback up to Rs 150 (Androidonly) on their Prime Day purchases and more.
It is also offering Rs. 1000 cashback for those who signup for Amazon Prime and the members have an unlimited 5% reward points on thepurchases made by them if they use Amazon Pay ICICI Bank Credit card saidAmazon.
As for the Amazon devices smart speakers, smart displays andFire TV products will be on sale with 50 percent off.
“SMBs across thecountry witnessed great success during the last edition of Prime Day in India.Over 91,000 sellers from over 5,900 pin codes saw success during Prime Day2020; more than 62,000 were from non-metro and tier 2/3 cities across India,and 31,000 sellers witnessed their highest sales”, mentioned Amazon.