Tanishq took down its advertisement which had upset a largenumber of people. The advertisement showed a Hindu woman as wife of a Muslimman, and the husband’s family was getting ready to celebrate their baby shower.The baby shower was being arranged as per Hindu rituals.
May be it were the utter disbelief the woman expressed onher religion’s customs being observed, and her unbounded gratitude that rubbedmany people the wrong way.
The company which itself is a huge brand, and hasjuggernauts Titan and Tata Group behind it seems to have been caught between thedevil and the deep blue sea.
In the contemporary world of real-time mass communication inthe hands of everyone with a mobile or computer, and an Internet connection,there is no wriggling out of this one without upsetting at least some of the communities.
Actress Kangana Ranaut commented on her Twitter handle, “Theconcept wasn’t as much a problem as the execution was,the fearful Hindu girlapologetically expressing her gratitude to her in-laws for the acceptance ofher faith, Isn’t she the woman of the house? Why is she at their mercy? Why someek and timid in her own house? Shameful.”
However, the actress too seems to have taken offense at the bodylanguage. She claims that the execution of the idea is the problem, and useswords like “apologetically”, “gratitude”.
She raises the question that why is the Hindu woman so “fearful”,and challenges that is she not the woman of the house, and probes the reasonswhy she seems at the “mercy” of her family.
The actress seemed unable to understand why a woman was so “meekand timid in her own house”, and finally concluded as “shameful”.