Chandigarh, December 23: In another major push towardsDigital Punjab, Chief Minister Captain Amarinder Singh on Wednesday launchedMobile Application and web portal ‘PR Insight’ to monitor the feedback andsubsequently improve the delivery of citizen centric services to ensureresponsive and transparent administration in the State.
Notably, PR Insight application has been developed by theInformation & Public Relations Department to provide single repository& dashboard of all the news articles & social media posts of the State.As many as 31 leading Newspaper agencies/portals have been integrated onlinewith PR Insight application & portal and all the State Departments’ newsarticles are fetched from these newspaper agencies on real time basis. This single repository of news articles andsocial media posts are then analysed using advance analytics and sentimentanalysis tools to understand citizen feedback on Government policies andperception of Governance by the citizens.
Speaking on the occasion, Captain Amarinder Singh said thatthis novel app/portal would be instrumental to audit the feedback of masses inan efficacious manner so as to enable the State Government to removedeficiencies in the ongoing pro-people policies and programmes. The soleobjective of PR Insight is to re-orient the existing schemes and programmes tothe people’s satisfaction after meticulously monitoring their feedback.
Appreciating the stupendous efforts of PR Department fortaking this unique initiative, the Chief Minister further said that the PRInsight app would certainly help the State administration to further bringefficiency in its functioning besides fulfilling the aspirations of masses inseamlessly providing citizen centric services.
Meanwhile, Secretary, Information and Public RelationsDepartment, Gurkirat Kirpal Singh apprised the Chief Minister that PR InsightMobile Application and portal shall help Government to fine-tune its policiesto address specific concern, transform communication and out-reach programmesto clear any misconceptions, provide with insights on how its programmes andinitiatives are perceived by its key stakeholders. The app would also enablethe Government to identify best practices from positively perceived programmesand replicate it in others, design an effective performance model and formulatea comprehensive social business strategy.
The Secretary further said that till last year, the newscollation was a manual exercise wherein a specific team within Information andPublic Relations Department analysed the clippings of printed version ofnewspaper and prepared the clippings for minute perusal by senior functionariesof the Government. It was with a view to improve the efficiency of processrelated to manual collation of news, cutting/pasting of news from printednewspapers and sending to concerned officials, PR Insight has been launched,said Secretary who also added that this app has automated the process of newscollation, analysis of news and sentiment analysis.
Dwelling upon the salient features of the app, the Director,Information and Public Relations Department, Ravi Bhagat said that this uniqueplatform is a single portal for all department news and auto-collates news from31 news agencies. This portal would lead to auto segregation of positive,negative and neutral news, auto-categorization of news publication, district& department wise besides social media integration (Twitter and Facebook)for sentimental analysis and online feedback mechanism for negative news tonewspapers agencies.
All the Public Relations officials of the department havebeen trained to view dashboard, review news stories, analyse the news storiesand final verification process. With time and machine learning, a robust systemshall be developed which would improve the overall efficiency of newscollation, news analysis, news categorization and sentiment analysis. All theDepartments have been provided with username and password to monitor the newsand social media coverage of their own. The departments shall have options toprovide feedback to news agencies wherever required to clarify the factsagainst news articles or social media posts by citizens, Bhagat added.
Pertinently, Information and Public Relations Departmentshall also use ‘PR Insight’ application for social media analysis forGovernment Departments. Advance sentimental analysis tools have been used forintegration of Social media handles of Government with PR insight. The PunjabGovernment shall constantly keep a tab on pulse of its citizens for betterGovernance and Social media sentiment analysis tool would be used to understandhow citizens feel about its programmes & policies. Likewise, the Governmentagencies would focus on following from the sentiment analysis of news posts andsocial media posts.
(Source: IANS)