AP Dhillon is undoubtedly among the biggest Punjabi singers in todays time. Last month, AP Dhillon concluded his India tour successfully. His concerts became a talking point not only because of celebrities' making surprise appearance on stage , but the Punjabi singers inviting fans onto the stage and singing with them.
AP Dhillon was also among the most streaming Punjabi singers in India on Spotify Wrapped 2025. The curiosity among fans to know about AP Dhillon can be understood by the fact that Prime Video released a documentary on him in 2023.
However, behind AP Dhillon’s success lies a strong team effort, led by his manager, Kevin Buttar and Herman Atwal, who have played a key role in shaping and supporting the singer’s journey.
According to reports, Kevin Buttar is a Canada-born Indian who co-manages Dhillon along with his childhood friend Herman Atwal.
According to Billboard Canada, Kevin Buttar is the Co-Founder of Run-Up Records. He has been managing AP Dhillon from his earliest days.
Kevin Buttar told Billboard Canada, his journey with AP Dhillon 'began as a leap of faith between two complete strangers.'
Buttar further said, '..it has grown into not only a powerful artist-manager partnership, but also one of the most meaningful friendships of my life.'
Notably, AP Dhillon chose Buttar's agency despite his lack of experience or connections in the industry.
On this, Buttar said, "When AP chose to trust me, despite my lack of industry experience or connections, I made a promise to earn that trust every single day. I’ve carried that responsibility with me ever since."
AP Dhillon too talked about signing with Run-Up Records. Dhillon in an interview had said that during he was an emerging artist he was turned away by every label he approached.
As a result, he started his own company, Run-Up Records, through which he put out over a dozen singles before the song ‘Brown Munde’ belatedly broke through in India in early 2021.
AP Dhillon's management led by Kevin was quick to capitalise on the massive streaming numbers by staging tours of India and North America in 2021 and 2022, respectively, while Dhillon’s growing popularity earned him a slot at the inaugural edition of Lollapalooza India in Mumbai.
But his team remained resistant to offers from film producers, and are rumoured to have turned down crores for 'Brown Munde'.
Dhillon has also expressed that in a podcast with Ranveer Allahbadia that he is unwilling to sing songs for Bollywood movies.
Billboard further reports that in 2024, Buttar helped Dhillon become the first Punjabi artist born in India to sign with Republic Records and Universal Music Canada.