'Official Apology Statement', well if you have scrolled your feeds on Instagram, you might have noticed this. Rings a bell? Yes! Various companies in India have been posting their 'official apology statement' on Instagram.
In general the apology statement is issued when committed an error or mistake that has enraged the general public. However, the latest Official Apology Statement carries statement that can be said 'sorry but not sorry'.
Companies and corporates are sharing viral We are sorry messages just to capture the attention of the users and outline what positive works they have been doing over the years.
For example, Reliance Jio's statement reads, "It's come to our attention that the Jio x Gemini Youth Offer has made you into youth.
We're sorry for helping you prepare for exams and make notes faster than ever, with Gemini doing the deep research for you.
Someone even turned an old black-and-white photograph from their parents' wedding into an Al-generated video, appearing in it to congratulate them, like they were actually there that day.
Others are using Veo 3.1 to bring their ideas to life, creating reels so good their friends can't stop asking, "You made his?"
We didn't mean to make learning this smart and creativity this effortless. But when you get Pro plan of Google Gemini, 2 TB Storage, Veo 3.1, Nano Banana, NotebookLM and Google Workspace, all free for 18 months, it's hard not to level up.
So yes, maybe we made you more productive, more creative, and a little too unstoppable. And for that, we're kind of sorry.
Free for users aged 18-25 on Unlimited True 5G plans Keep learning, creating, and imagining with Jio x Gemini Youth Offer."
The makers of upcoming movie Tere Ishk Mein featuring Dhanush, Kriti Sanon also joined the viral public apology trend and shared a post that reads-
"It has come to our notice that viewers across the world have reportedly entered a phase of heightened emotional activity following the pairing of Kriti Sanon and Dhanush in Tere Ishk Mein.
The team acknowledges the hearts that have been set on fire, the sleepless nights, the rewatched teasers, and the uncontrollable urge to text your ex all of which were unintended consequences of their on-screen intensity.
While we can't undo what their chemistry has started, we sincerely apologise for reviving feelings you thought you had buried. It seems ISHK, as always, finds a way.
We request you to direct further grievances to your therapist or your playlist."
As per India Today report, public apology trend seemingly started in the Philippines last year. However, it has now gained momentum globally.
How are netizens reacting to public apology trend?
A user wrote, "Those participating in Official Apology trend on Facebook are making Apology joke .. An Apology has to be serious thing .."
Another user wrote, "this official apology statement trend on instagram is the most brainless idea i could have ever come across because you are doing nothing but making light of the situation where people are genuinely expected to put such a thing out."
Another social media post on X is going viral that reads, "Japanese ice cream maker Akagi Nyugyo aired a one-minute ad apologizing for raising its famous ice pops’ price from 60 to 70 yen the first increase in 25 years.
There were no actors, the video featured the chairman and company officers."
In response, a user wrote, "After the ad aired in 2016, Akagi Nyugyo’s apology went viral—earning millions of views and boosting sales instead of backlash. The company’s honesty resonated so deeply that the Japanese public dubbed it the “most sincere price hike in history."