YouTube to Launch First-Ever Official Shopping Channel in South Korea

YouTube is set to revolutionize online shopping in South Korea by launching its first-ever official shopping channel, offering a seamless integration of entertainment and e-commerce for users to discover and purchase products directly on the platform.

YouTube, owned by Google, is set to launch its official shopping channel in South Korea later this month, making it the first of its kind in the world.

The channel will serve as a live commerce platform, allowing companies to livestream shopping content.

Approximately 30 brands are expected to participate in the channel’s launch, offering a wide range of products.

This marks the first time YouTube has opened an official shopping channel in any country.

The move demonstrates YouTube’s commitment to creating an engaging and entertaining shopping experience for users, with a focus on the Korean market.

Last year, YouTube introduced a shopping tab that enabled creators to tag products in livestreams and videos, allowing viewers to make purchases.

Alphabet, the parent company of Google and YouTube, aims to enhance the “shoppability” of YouTube to foster more creators, content, viewers, and advertising opportunities.

YouTube’s ad revenue saw a decline of 2.6% year-on-year in the March quarter, but the company is witnessing growth in its Shorts feature.

YouTube is optimistic about the potential of making it easier for people to shop from their favorite creators, brands, and content.