Prime Minister Narendra Modi on Saturday stressed that start-ups be set up in all sectors for building future multinationals which, he said, would give 'Brand India' a new global identity in the times to come.

Speaking after laying the foundation stone of IIM- Sambalpur's permanent campus in Odisha through videoconference, the Prime Minister said: "This is the perfect time. Today's start-ups are tomorrow's multinationals. These start-ups are emerging in Tier 2 and 3 cities. These start-ups will play a big role in establishing multinationals."

Modi said that the scope for start-ups is expanding. "You have to prepare yourself for new possibilities. Our youths are responsible for giving 'Brand India' a new global identity."

The Prime Minister said that Indian Institute of Management-Sambalpur has to showcase its strength to the country. The new campus would help strengthen the potential of Odisha's youths.

Also Read : "Not just in Delhi, it will be free across the country”: Harsh Vardhan

Odisha Governor Ganeshi Lal, Chief Minister Naveen Patnaik, apart from Union Ministers Ramesh Pokhriyal 'Nishank', Dharmendra Pradhan, and Pratap Chandra Sarangi were present on the occasion.