Its website already redirects from hbomax.com to max.com and already houses plenty of content from the likes of HGTV, Discovery, TLC, and the Food Network.
If you’re using one of its TV apps, Max opens on a blue screen, zooming in on a bit of refreshed logo animation accompanied by an echoey sound effect punctuated by a couple of percussive thumps.
Max user accounts is much the same way HBO Max did but with blue highlights instead of purple, and if you have just signed up for a new Max account, a kids’ profile will have been added automatically.
The content presentation itself looks nearly the same, down to the font choices
However, it has been streamlined significantly with a series of quality-of-life adjustments that attempt to attack HBO Max’s engagement problem.
On the home page, you’ll notice the two main navigation bars have changed.
The side navigation hidden in a left rail has been winnowed from dozens of categories and hub pages to just three — “Search,” “Home,” and “My Stuff”
The top navigation is more prominent with tweaked options of its own — “Home,” “Series,” “Movies,” “HBO,” and “New and Notable.”