The iPhone 15 and 15 Plus will come in five colors: Pink, yellow, green, blue and black.
The iPhone 15 Pro models will come in black titanium, white titanium, blue titanium or a natural titanium finish.
The Pro includes an A17 bionic chip that will improve speed and performance, according to Apple.
All models iPhone 15 models have the Dynamic Island for app notifications — a look that was introduced with last year's Pro and Pro Max devices.
The phone comes in two sizes: Either a 6.1-inch base model or 6.7-inch screen Plus model
The iPhone 15 has an improved, 48-megapixel camera.
iPhone 15 and iPhone 15 Plus will have USB-C ports, but can also be charged with MagSafe, which is a magnetically attached power connector.
Besides its new iPhones, the Apple Watch Series 9 starts at $399, while the Apple Watch SE starts at $249.