ROI (Return on Investment): Profitability relative to investment cost.
ROAS (Return on Advertising Spend): Revenue generated per unit spent on ads.
Working Capital: Current assets minus current liabilities.
Profit Margin: Percentage of revenue that is profit.
COGS (Cost of Goods Sold): Direct costs of producing goods sold.
EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization): Earnings from core operations before deductions.