In a long-awaited announcement, Suzuki launched its first global electric vehicle – the e-VITARA. The auto maker unveiled the vehicle as a contemporary and environmentally friendly version of its highly popular Vitara SUV, this time fully powered by electricity.
The e-VITARA is being seen as Suzuki’s biggest step into the electric future. Designed for international markets, this SUV will be available in Europe, Japan, and India in the coming months. Industry experts say that launching a global EV under the Vitara brand is a smart decision, as the SUV already has a strong user base worldwide.
With details unveiled, the e-VITARA will provide a driving range of approximately 400 kilometers per single charge, as well as quick-charging technology. The vehicle has been constructed to accommodate both city travel and lengthy trips, making it appealing to families as well as young professionals.
Where the e-VITARA is interesting is that Suzuki has been making an effort to keep it looking stylish and sporty while providing smart features such as a digital dashboard, connected navigation, and AI-based driver assistance. The firm says the car has been designed with affordable pricing in mind, with Suzuki wanting electric cars to be bought by more people.
This launch is also significant for India, as the country is moving quickly toward clean mobility. The e-VITARA is likely to be manufactured at Suzuki’s Gujarat plant and could also be exported to other markets.
Analysts believe that with this launch, Suzuki is sending a strong message that it is ready to compete in the fast-growing EV segment against global players like Tesla, Hyundai, and BYD.
The launch of the e-VITARA can possibly open a new chapter in the Indian auto sector, with electric SUVs potentially being the next big thing on the roads.