In a move that has amused and intrigued the internet in equal measure, Viraj Sheth, co-founder and CEO of Monk Entertainment, has announced that his company is looking to hire a professional “doom-scroller.”
For those unfamiliar with the term, a doom-scroller is that friend we all know – the one who can’t stop endlessly scrolling through Instagram, YouTube, or Reddit, always plugged into the latest trends, gossip, and viral updates. What was once seen as a guilty habit may soon turn into a serious (and paid) full-time job.
According to Sheth’s LinkedIn post, the role is quite straightforward: stay online, doom-scroll, and keep up with all the happenings in the creator economy. With influencer culture booming and digital trends changing by the minute, Monk Entertainment believes that keeping track of the online universe requires someone fully immersed in that lifestyle – and they’re ready to pay for it.
The responsibilities sound deceptively fun: spending “at least six hours a day on Instagram and YouTube, knowing the newest faces in the influencer world, trawling Reddit’s infamous gossip threads, and generally being a step ahead of internet culture.
But make no mistake – it’s not just mindless scrolling. The role demands spotting patterns, understanding creator dynamics, and feeding insights back to the team. In other words, turning hours of browsing into valuable digital intelligence.
To qualify, candidates must:
Prove they clock six hours of daily screen time (with screenshots as evidence).
Be “obsessed” with creators, influencers, and digital culture.
Stay updated with online gossip communities like Reddit’s InstaCelebsGossip.
Be fluent in both Hindi and English.
Know their way around Excel (yes, even doom-scrollers need spreadsheets).
The job is full-time, Mumbai-based, and while the salary hasn’t been disclosed, Sheth promises the pay will be “very competitive.”
The unusual vacancy has set off a wave of witty reactions online. One LinkedIn user joked, “Is 19 hours ok or am I overqualified?” Another quipped, “Once upon a time, being addicted to social media was a red flag. Now, it’s a job description.”
Others praised the originality of the listing: “Finally, someone found a way to pay for all those long screen hours.”
Whether you see it as a dream gig or just clever marketing, one thing is clear – in today’s digital-first world, even your scrolling habit might just land you a paycheck.
