Who doesn’t like traveling? Everyone does, isn’t it?
After the long-lasting pandemic, everyone wants to getout of their homes and is expecting to wander around, see new places, anddiscover new stuff!
As the world is changing, everything is opening up, theGoogle searches of people are changing. The suggestions of going on a vacationare being provided by Google Trends. Summer often calls up for beaches andmountains. So tell me how have you decided to enjoy your summer vacation?
The desire to travel among people is greater than ever!This can be seen by the Google searches ‘Can I travel’ which has hiked up to800% and to travel to a particular destination more than 100% people arelooking up for ‘Can I travel to’. All around the globe, the search for ‘hotelbooking apps’ has also jumped to 100%
Google assures the same by saying that there is anincrease in key global searches affirms the peak interest in travel.
The want of flexibility:
Everyone longs for more and more options whether it maybe while selecting a career or deciding what to wear or eat at a dinner party.So why not make a flexible choice when selecting a desirable location toexplore?
Covid has taught everyone the significance of time,people, and the most important of all health! So individuals are preferring totravel to places where the pandemic is over and the others are searching tovisit those destinations which provide more flexible bookings but, to be honestthe percentage of both the internet searches are the same, 57%
"Flexibility drives decision making. To fullyembrace travel in a post-pandemic world, people are relying on brands toprovide flexible booking, changes, and cancellation options," Googlewrote.
What kind of Travel Messages is circulating?
Considering the health as well as safety there is achange which is seen in the format of messaging among people. The new sorts oftexts which are being spread by the travelers are Safety, Flexible and fullcontrol. The report states that the messages coming from all the generationsare: 51% of all generations resonated with "relaxing," 40% with"new to me" and 41% with "stress-free." Whereas the trendof the Gen-Z is: 52% of people go with the travel brand messaging "escapeand relax" 38% with "budget-friendly" and 38% with adventurous.
People are also searching about the virtual tours aboutthe places they wish to visit as they want to first make sure about thebelongings and the safety measures they will be provided.
How are the travel industries changing?
Travel industrialists are serious about the well-beingof their customers. They are revising the safety and health measures and wishto provide contactless service as well as flexible flight bookings.
About 84% of flights are ready to offer flexible bookingoffers while 31% of the airlines are still not prepared for the same.
Sarah Searls, the Chief Customer Officer of Choice HotelsIntl. said, ”To ensure that we are prepared, we are going to take all of thesechanges and evolution into account, and we need to continue to keep an eye onthe future so that we can make the right bets and right investments. And as wethink about this, this specifically means we’re going to be levering acombination of technology, data, and customer insight to ensure that every stepof the way we’re creating meaningful experiences and programs across thatcustomer journey.”
Who is most eager to travel?
The Millennials, as well as the next generation, are theones who want to travel as soon as possible because they think thattraveling is something which is an essential thing just like food, clothes, andshelter.
It was reported that the next-Gen consists of 151 millionMillennials and Gen Zen with $350 billion in spending power in the U.S. Toconsider the same more than half of Americans are Millennials or younger.
Nowadays, we all belong to the next-Gen we wish to makeup the most from the tours which we make as we all tend to travel to specialplaces with our close ones by holding both costs as well as authenticity atequal importance which the Narrative & Strategy Advisor, KatherineLaubscher says, “Whether they are going for a quick weekend to Vegas or aweek-long backpacking trip, they want to get the most of every travel make the opportunity they get.”
How has the strategy of choosing a place changed?
The younger generation wish to travel those places whichare budget-friendly, relaxing as well as adventurous at the same time whereason the other hand, the rest of the generations tend to favor those destinationswhich provide a new experience and are relaxing as well stress-free.
Moreover, the new generation holds the greatest toolwhich plays a key role in making up decisions which is the Digital Content likewe all tend to check the ratings, reviews and go on virtual trips to get a clear cut idea of what the place will offer and whether it would be worthtaking a visit to that place.
What are the other things that Gen-Z considers?
43% of the people consider the “new to me” places but thedestinations need not be so extraordinary or unique. They should just reflectthe cultures and should be authentic! That is what they need the authenticityto experience new stuff and learn more about the place they visit.
Unlike the other generations, the Next-Gen take up the bookingdecisions through the companies which provide the best values and offer thesurety of building up long-lasting relationships instead of seeking the adviceof loyalty programs.
The companies will tend to use the preferences ofMillennials and Gen Zen so that they may attract a lot of audiences promisingto provide the most relaxing, valuable, memorable, and meaningful experiencewhich will be experienced by people super soon.
Chandreyi Saha Davis, the Global VP of Brand Marketingsaid,” The future of travel will be earned, not bought. For the past 25 years,we have been focused on volume and transactions as a way of growing our business. Travel has become much more personal now, and that served as a bigimpetus for us.”
What can be done by the Marketers?
The industry should make more and more loyalty programsby capturing the unique and free moments of the customers. Right now with theopening of traveling, the marketers have a great opportunity to provide thetravelers with new schemes. Companies should make sure that their customersshould be comfortable while they adjust themselves to the new traveling system.
How can you adapt to the restoration of the travelindustry?
Well, till now you might have already realized thattechnology is a great blessing if used properly so try the new trends by takingsome help from the younger generation or instead use YouTube to know how to getreviews and ratings of the place you wish to visit.
Google the things you wish to know and try making aclear-cut understanding about how things will go when you reach yourdestination. Take up virtual travel tours which you can easily get on theInternet.
Besides that, chances are the part and parcel of like andtrying something new is always a wonderful experience especially in the field which interests you the most. So, get ready not only to travel but to beset to go on the journey to experience unique feelings by traveling on newadventures, and don’t forget to message “New to me!” because new things areadorable!