On September 15, 2025, Umer Shah, the baby brother of well-known Pakistani child artist and TikTok sensation Ahmad Shah, died in Dera Ismail Khan. Ahmad Shah is well-known as Pakistani child whose cute response 'Peeche Dekho Peeche' became a viral social media trend as well as meme.
As per reports, Ahmad Shah's brother Umer Shah died due to heart attack. His family posted this heartbreaking post on Ahmad Shah's social media account on Monday: "Our family's little shining star, Umer Shah, has returned to his creator."
Umer's death rites were performed on Darban Road in front of a huge number of followers and relatives, and his draped body in a white cloth was buried in Zakhori Shariff Graveyard.
Umer's staff members mounted a bouquet on his grave to express their condolences.
Ahmad Shah's family stated that Umer Shah suddenly became uneasy, so they quickly headed him to the hospital, where he vomited severely, resulting in excess fluid in his lungs, which ultimately caused his death.
His family went through this tragedy for the second time, as they lost their daughter Ayesha in November 2023.
Ahmad Shah gained fame after a viral video of him saying "peeche toh dekho," and both he and his brother Umer became famous celebrities overnight, landing numerous TV shows.
They appeared on ARY Digital's 'Jeeto Pakistan' and 'Shan-e-Ramazan.'
Umer Shah, a 15-year-old boy, grabbed people's hearts with his charming personality and sweet beaming smile.