Bollywood Powerhouse Ranveer Singh, known for his dynamic performances, and the most colorful wardrobe in Bollywood, is once again in the spotlight. THIS time for the launch of Vodka Brand.
Rangeela, a homegrown contemporary Indian vodka is crafted by ABD Maestro Pvt. Ltd., the super-premium and luxury spirits arm of Allied Blenders and Distillers Limited (ABD). Rangeela is positioned as a triple-distilled, platinum chill-filtered vodka crafted for discerning consumers in India’s growing premium vodka segment. The product has been launched in Maharashtra, with a 750 mL bottle priced at ₹2,400, and will soon be rolled out across Goa, West Bengal, and northern Indian states.
Ranveer Singh, who serves as Co-Founder and Creative Partner, described Rangeela as “a celebration of the spirit of all of us bold, colourful, energetic, and vibrant… for those who live life to the fullest and are unafraid to be seen, heard, and celebrated.”
According to the company, Rangeela has been designed with a strong focus on craftsmanship, contemporary packaging, and a vibrant brand ethos intended to disrupt traditional market dynamics.
ABD Maestro’s portfolio already includes several premium spirits such as Arthaus Blended Malt Scotch Whisky, Zoya Gin, and Woodburns Contemporary Indian Malt Whisky, along with an exclusive partnership to import Russian Standard Vodka.
