The Amazon Prime day is a two-day event that will begin from July 26 and end the next day. The fifth anniversary of Amazon Prime in India makes the company announce this celebration in which it would provide the best deals and savings among categories, including Smartphones, Consumer Electronics, TVs, Appliances, Amazon Devices, Fashion & Beauty, Home & Kitchen, Furniture, Everyday Essentials, and more to Prime members, along with new launches, and more, according to the company.

Amazon further said that on Prime Day, Prime members will have the opportunity to discover and enjoy deals on unique products across categories including beauty, fashion, electronics, home décor from sellers under various programs such as Local Shops on Amazon, Launchpad, Saheli, and Karigar.

On this Amazon Prime Day, the company wishes to take an initiative to empower and support lakhs of Small and Medium Businesses (SMBs) to come up from the economic disturbance which was caused due to the second hit of COVID-19 in India and help fulfill the demand of the consumers for products offered by lakhs of sellers, manufacturers, startups and brands, women entrepreneurs, artisans, weavers, and local shops.   

Amit Agarwal, SVP & Country Manager, Amazon India said, “We dedicate this Prime Day to lakhs of SMB sellers on We are humbled by their resilience, and grateful for the opportunity to support their rebound during these hard times. We are also excited to offer our Prime members a unique opportunity to discover joy with two days of best deals and savings, hundreds of new product launches, blockbuster entertainment, and more, all from the safety and convenience of their homes”

It will offer discounts, deals, and savings on products across categories, as well as has planned to launch over 300 new products. There will be deals on products from sellers under various programs including Launchpad, Saheli, Local Shops on Amazon, and Karigar.

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 Amazon says that Prime members, in particular, can look forward to “new launches and a range of best of deals” that include smartphones, TVs, appliances, consumer electronics, Amazon devices, and more.

It also added that during Prime Day, lakhs of SMBs on Amazon are creating special deals and offers for customers from July 8, 5:00 pm till July 24, 11:59 pm. Members can shop from millions of unique products offered by SMBs and avail offers such as 10% cashback up to Rs 150 (Android only) on their Prime Day purchases and more.

It is also offering Rs. 1000 cashback for those who sign up for Amazon Prime and the members have an unlimited 5% reward points on the purchases made by them if they use Amazon Pay ICICI Bank Credit card said Amazon.

As for the Amazon devices smart speakers, smart displays and Fire TV products will be on sale with 50 percent off.

“SMBs across the country witnessed great success during the last edition of Prime Day in India. Over 91,000 sellers from over 5,900 pin codes saw success during Prime Day 2020; more than 62,000 were from non-metro and tier 2/3 cities across India, and 31,000 sellers witnessed their highest sales”, mentioned Amazon.

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