With a decrease in Apple iPhone sales, the company has launched subscription plans to earn quality revenue. Apple knows there's more money to be made in digital services – and so today it launched digital subscription packages for TV content, games, and digital news, as well as its own Apple Pay credit card.
The first service is Apple News, called Apple News Plus – which gives you access to over 300 magazines and newspapers such as Rolling Stone, Popular Science, National Geographic, The New Yorker, Sports Illustrated, and The Wall Street Journal, all for US$9.99 a month.
Next, Apple is launching its own credit card, under the name Apple Card, which can be used anywhere Apple Pay is. On your phone, you can check what you're spending money on, how much you owe, and when payments are due. It is also introducing a Daily Cash cashback rewards scheme to attract audience
Apple's third reveal was around gaming. It is launching a new service called Apple Arcade: it works a little like a Netflix for games, covering iOS devices, macOS, and the Apple TV. More than 100 games are going to be included at launch, exclusive to Apple Arcade.
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Last but not least, Apple put on display a video content production, called Apple TV Plus. Dedicated to "the best stories ever told," the service will feature high-profile content from a variety of big names – Steven Spielberg, Jennifer Aniston, Reese Witherspoon, and Jason Momoa were some of the stars who appeared on stage.
Apple is adding some improvements to the existing TV app as well as launching its own programs, including iTunes movie integration and easier navigation, and it's introducing a separate service called Apple TV Channels at the same time. Apple is also talking up the new recommendations engine that gets smarter over time, and which can nudge you towards programs and movies you're going to be interested in based on what you've watched before. The new experience with the TV app is arriving on macOS and selected smart TVs later this year.
Tell us which service are you excited about?