The highly anticipated countdown to the release of Apple's newest iPhone lineup is well underway, commencing with the surprising issuance of invites on August 29 for an upcoming special event.

Apple enthusiasts worldwide are eagerly awaiting the grand reveal of the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max, alongside the introduction of the second-generation Apple Watch Ultra and the Apple Watch Series 9. Additionally, there are strong indications pointing to the debut of the new AirPods Pro at the keynote, with these potentially hitting the shelves alongside the new IPhones and Watches.

For those eager to catch the keynote presentation, Apple typically offered two primary options: viewing it online via or through the Apple TV app. However, a fresh avenue has opened up - the official Apple YouTube channel. Apple has thoughtfully extended an invitation to viewers via its YouTube channel, urging them to "Join them for a special Apple Event on September 12 at 10 a.m. PT.

The entire process appears to be proceeding smoothly as planned, with Apple maintaining its signature sense of composed preparation even as excitement continues to mount behind the scenes. As the countdown progresses, the anticipation surrounding the announcements continue to build and the media is sure to provide extensive coverage of the event.

The upcoming schedule includes a bustling pre-order weekend, the release of the iPhone software (exact timing detailed separately), the arrival of initial product reviews, and the highly anticipated official release on September 22.

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A recent update on September 6, courtesy of Apple leaker Mark Gurman, injects an intriguing twist into the schedule. Gurman disclosed that Apple's retail stores would undergo updates on the night of September 12, immediately following the keynote event. This development hints at the possibility of new products becoming available almost immediately, or at the very least, a swift rollout of updated marketing materials.

However, it's essential to clarify that the products going on sale on September 13 are unlikely to include the iPhones or Apple Watches. Apple generally prefers to have press reviews in place before initiating sales, and review units are typically not distributed until after the keynote. As such, the expected release date for the iPhone and Watch remains firmly set for September 22.

Nonetheless, there is some speculation that the AirPods Pro, equipped with a USB-C charging case, might be an exception and could potentially see an early release. However, this remains subject to confirmation as the event unfolds.

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