
India's whisky industry is becoming more premium as companies launch premium bottlings and single malts to rival Scotch distillers in the country's thriving alcohol market. The premium Indian whisky market in India is expected to grow six times between 2019 and 2027, according to the IWSR Drinks Market Analysis. In 2023, Indian single malts accounted for almost 53% of the market's total alcohol sales, according to the Confederation of Indian Alcoholic Beverages Companies.
The top 10 whisky brands in India by sales held their positions from the previous year despite the movement. Newer brands have seen an increase in sales of up to 19%, while older, more established brands are experiencing slower growth or declines. Among the top 10 spirits sold worldwide are four Indian whisky brands.
In the Indian whisky market, premiumization is driving growth, with established brands concentrating on high-end products. Leading the way are Allied Blenders and Distillers, Pernod Ricard, and United Spirits, all of which are bolstering their market positions with innovative products and strategic marketing.