2020 has been one of the most challenging years as severalbusinesses collapsed due to the global pandemic. As recovery takes root, manyin India Inc expect a quick turnaround in demand cycle in 2021. As per a jointreport by Bain & Company, Google and AWE Foundation, demand will be back topre-lockdown levels in just three months from now.
While some corporates have adopted measures for a smarterworking ecosystem, various other players are taking the digital transformationroute to improve operations and efficiencies. Many others are gearing up totackle the post-Covid world with new product offerings.
The sports segment was one of the heavily affectedindustries, but Rhiti Group adopted the digital mode for operations to escalatethe audience engagements.
Arun Pandey, Chairman & MD of Rhiti Group, said:"Covid-19 will continue to haunt the Sports Industry in 2021 and we mustleverage digital tools to drive newer and better revenue streams to survive theaftermath. We must explore new ways to fuel fan engagement and must be activein addressing social issues such as race, gender, and LGBT+ inequality andinjustice."
The lockdown downgraded the automobile industry big time, asit worked hard to fight the economic slowdown but by implementing the newdigital format of operations, the industry is set to set to upscale thebusiness in the coming year.
Sharad Malhotra, President at Nippon Paint India (AutomotiveRefinishes & Wood Coatings) said: "We have used the crisis as anopportunity - with operational flexibility and lean manufacturing capabilities;our manufacturing will be more spread out, flexible and nimble than everbefore. We are excited about our new lined-up service offerings and productsthat will expand our portfolio. We are hopeful to see good growth in 2021,giving good returns to our shareholders."
Players in the co-working space like Smartworks expect asurge in demand from occupiers looking for flexible, upgradable, and adaptablespaces due to the advantages of 'workspace-as-a-service'.
As per Neetish Sarda, Founder, Smartworks: "Thepandemic has accelerated the need for flex spaces with hybrid work model takingcentre stage. The year 2021 will focus on low touch/contactless technology orsmart offices for touchless transactions, ergonomic designs, safety firstspaces, and sustainability."
The real estate sector saw a major dip since the lockdownwas implemented in March 2020, but later witnessed progress in sales during thefestive season.
Prashant Solomon, MD, Chintels India and Honorary Treasurer,CREDAI NCR stated: "I expect the market to remain resilient and graduallypick up momentum in 2021 with technology and digital transformation seeinggreater adoption and integration. The real estate sector will also undergo someelementary changes in terms of planning, adapting to market changes andcustomer demands in line with changing lifestyles and the future of work."