Country delight launches NMR-tested honey: the gold standard of purity

Country Delight continues strengthening its promise of delivering the best purity and quality by launching 100% Pure Farm Honey (NMR Tested)

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Country Delight, a trusted name in premium and natural essentials, has announced the launch of 100% Pure Farm Honey (NMR Tested). Country Delight’s Farm Honey is Nuclear Magnetic Resonance (NMR) tested by a certified lab in Germany, making it one of the most authentic and reliable kitchen ingredients available to Indian homes. It also undergoes rigorous testing on 36 quality parameters as per FSSAI standards, including physicochemical, antibiotic and microbial, to rule out the presence of added sugars.

Honey is not just a natural sweetener; it is increasingly valued for its functional benefits. With Country Delight's NMR-tested honey, consumers can enjoy a product that supports wellness through its natural composition, which is rich in antioxidants and phytonutrients and offers advantages over refined sugars. 

Adulteration with cheaper sugars or syrups like high-fructose corn syrup or rice syrup is one of the most significant issues in the honey market. As a result, NMR spectroscopy is increasingly being used in the honey industry to assess its purity, quality, and origin. The test helps detect and identify various adulterants, including sugar syrups and synthetic or chemically-created additives. NMR can also detect subtle differences in chemical profiles, revealing if extraneous sugars have been added. It also provides a detailed spectrum—a kind of ‘fingerprint’ — showing the unique distribution of honey’s natural components.

The EU Reference Laboratory for Honey (European Commission) has indicated that NMR-based methods can help track honey authenticity by building databases of authentic honey samples and comparing suspicious batches against known reference spectra. At the same time, NMR can simultaneously identify various compounds in honey—sugars, amino acids, organic acids, and more.

With the Indian honey market valued at Rs 25.2 billion in 2023 and projected to grow to over Rs 48.6 billion by 2032, Country Delight aims to capitalize on this growth opportunity. 

Talking about the new launch, Mr Chakradhar Gade, CEO & Co-founder at Country Delight, emphasized the brand’s focus on quality, stating, “Our mission is to redefine quality standards in the industry. We are thrilled and excited about launching NMR honey and setting a new benchmark in transparency of quality to our customers. Our single-minded mission is to deliver pure and better quality products that make India live better. Every batch of Country Delight Farm Honey is NMR tested and the quality report is easily available on the Country Delight App.”

Honey has several advantages over refined sugar, particularly regarding nutrient composition and metabolic impact. Beyond these immediate benefits, honey's bioactive compounds—such as flavonoids and phenolic acids—may contribute to better long-term health when part of a balanced lifestyle. Compared to sugar, which offers only empty calories, honey’s added phytonutrients may provide modest but cumulative health advantages over time.

A 2022 systematic review and meta-analysis of 18 small short-term trials suggests that certain types of honey, may lower fasting blood sugar slightly. They may also increase the healthy type of cholesterol in the blood. The authors found that honey had the following effects: It decreases fasting serum glucose, which a doctor measures after a person has fasted for at least 8 hours. It increases levels of fasting C-peptide, which helps the pancreas know how much insulin to secrete and plays a crucial role in keeping blood sugar levels stable in a healthy range. It increases 2-hour postprandial C-peptide levels, which indicates the amount of peptide after a person eats. In 2018, a review of studies concluded that honey might be useful for treating type 2 diabetes as it may have a hypoglycemic effect. In other words, it may help lower blood sugar.


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