Google's Startups Lab selects True Scoop News among 10 media startups in its second cohort

The GNI Startups Lab is a 12-week catalyst program created in collaboration with Anymind Group and T-hub.
Google News Initiative Startups Lab India, True Scoop News, GNI True Scoop News
Google's Startups Lab selects True Scoop News among 10 media startups in its second cohort
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Google News Initiative Startups Lab India (GNI) has selected True Scoop News, Punjab's fastest-growing digital news channel among 10 media organizations that will form the second cohort. The GNI Startups Lab is a 12-week catalyst program created in collaboration with Anymind Group and T-hub. Before this, True Scoop News' Managing Director & Founder, Ms. Khyati Kohli was also part of the GNI Fact Checking cohort of 2022.

True Scoop News was founded in 2018 with a focus on raising and producing Youth-centric content. Courtesy of our groundbreaking stories, addressing real issues, and curated OTT content, True Scoop News is now Punjab's fastest-growing digital news media.


The GNI Startups Lab program aims to help the next generation independent Indian early stage news startups achieve financial and operational sustainability. The GNI Startups Lab India supports high-quality reporting for local communities, niche audiences and/or previously underserved communities across India.

Chosen out of over 110 applicants from across India, the ten news startups cover an array of types of journalism, including investigative, political, medical, youth, climate, and local news organizations that give a voice to underrepresented communities. The diverse cohort features newsrooms from around the country, producing news in languages including English, Hindi, Malayalam, Kannada, and Telugu.

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