Honasa Consumer Pvt Ltd, the parent company of Mamaearth, recently acquired haircare brand BBLUNT for a whopping amount of Rs 134 Crores. BBLUNT was a subsidiary of Godrej Consumer products ltd.
Varun Alagh, co-founder and CEO, Honasa Consumer said, "BBLUNT, as a brand, has been ahead of its time with its innovative product portfolio and its digital presence. The brand has carved a niche for itself and considering the market size of Rs 6000 crore, in hair color and hairstyling, the brand has potential to grow exponentially. Being a house of brands, Honasa Consumer Pvt. Ltd. has attained expertise in building millennial brands with a digital-first approach. We will utilize our expertise and proficiency in digital marketing to accelerate the growth and scale of BBLUNT. Since the brands synergize on fundamental principles and strong millennial connect, we are confident that BBLUNT will be a great addition to the Honasa Consumer portfolio.”
BBLUNT was founded by Adhuna Bhabani, a British-English hairstylist. Bhabani first launched her salon, Juice, in 1998 in Mumbai along with her brother and business partner, Osh Bhabani. But they subsequently changed the name to BBLUNT.
Adhuna made her debut as a hairstylist in Bollywood with Dil Chahta Hai released in 2001. The film proved to be a major turning point for her business and the hairdressing industry as a whole. Bhabani married actor Farhan Akhtar in 2000, after being in a relationship with him for 3 years. The two parted ways on 24 April 2017.
Digital-first consumer brands platform Honasa which owns personal care brands like Mamaearth has raised $52 million led by Sequoia, becoming the first Indian unicorn of 2022.