Famous Bollywood Actress Deepika Padukone launched her skincare brand named 82°E on Tuesday. She has launched the brand in collaboration with Jigar K Shah. In her 82°E skincare brand two products have been launched one being a moisturized and other a sunscreen. Giving information about same, her moisturizer is named as Ashwagandha Bounce costing Rs. 2,700 and sunscreen drops named as Patchouli Glow which costs Rs. 1,800.
As soon as latest range of products were launched officially by 82°E, people and other social media users turned out to be unsatisfied with prices of products. Many people also criticized the way Deepika Padukone chose to launch her brand. Deepika Padukone went live on Instagram handle and spoke about the line, how she came up with the name of the brand and why she has chosen to launch a self-care brand. Users trolled her calling it a lack luster for a famous celeb to introduce brand like this.
Some of the users even released that Deepika Padukone self-care brand’s products are too overpriced that they prefer to purchase products from Kay by Katrina which is again a self-care brand launched by Katrina Kaif.
Almost all famous celebrities like Priyanka Chopra, Katrina Kaif,Alia Bhatt and now Deepika Padukone have launched their self-care brands but no one has ever faced a backlash like this.
While commenting in this regard a user wrote that products launched on website are too overpriced and uninspiring. She further added that it will be just because of her face value that people might try out products, but no one as such likes buying such high-cost products.
Another user said, “It's too expensive, kindly drop prices a bit and make it affordable for common people.”
Here are some of the tweets through which Deepika Padukone’s 82°E skincare brand does not seem to have a very warm welcome by common people.
Did Deepika Padukone really launch a serum sunscreen with a 30ml quantity costing ₹1.8k and expect people to buy it because it's her brand???
— mai ladies hu (@angreziaulad) November 16, 2022
Let me tell you, skincare gworls make extremely informed decisions while purchasing. You can't rip them off with the celeb factor.
Deepika’s skincare line is v blehhhh. Overpriced, basic, and barely efficacious. But what else do we expect from celebrity brands 👌🏽🫠
— BonitaApplebaum (@pysofly) November 15, 2022
Deepika launched her skincare range and the two products are expensive and may be unaffordable to majority of the people. Katrina did a better job. Not only her products are good but also affordable.
— Mehreen. (@iMehreenAlam) November 16, 2022
Skincare girlies, what do we think of Deepika's new skincare line? Cash grab or...?
— Sherina (@Sherinapoyyail) November 16, 2022
This pricing is literally ridiculous though, more expensive than imported high end lines also. pic.twitter.com/iuI8bEdE4s