The most awaited fashion event in the country, Myntra's Endof Reason Sale, (EORS) will go live on Saturday midnight.
Shoppers can look forward to choosing from 9 lakh styles,presented by over 3,000 brands while shopping in the biggest edition of thefashion bonanza to date.
The 13th edition of EORS will be held from midnight onSaturday to December 24, and is slated to cater to over 4 million uniquecustomers during the course of the 5-day sale.
The biggest-ever edition of the mega fashion event is alsoset to witness a massive uptick in demand, at 4X over BAU and 1.5X over thelast winter edition of the event, with close 50 per cent of the contributioncoming from tier 2-3 markets.
The fashion major is also set to bring a smile to 40 millionfaces, as it brings the 'biggest' of everything – brands, collections, offers,and more.
Myntra also expects 65 per cent higher traffic to theplatform during the event, compared to last year, owing to higher adoption offashion through e-commerce and Myntra's superlative value proposition.
Consumers can pick their favourite fashion wear,accessories, beauty products, home decor and more at the best possible pricepoints from brands such as Nike, Puma, Adidas, USPA, Levis, Marks &Spencer, Roadster, HRX, Mango, GAP, UCB, Tommy Hilfiger, Biba, Vero Moda, ONLY,AND, H&M, MAX, Pantaloons, Lifestyle, Mother Care, Smashbox and Glamglow,among others.
Going by the trend of the previous years and given that thefashion event comes at the opportune time of the onset of winters, customerscan refresh their winter wardrobes with the latest trends and styles availableon Myntra.
Myntra has also scaled-up the collection for Myntra FashionBrands (MFB) across apparel, accessories and footwear. Some of the leadingbrands from MFB include Roadster, HRX, House Of Pataudi, Dressberry, Anouk,Sangria, Ether, Taavi and Kook N Keech, among others.
In addition, Myntra launched over 50 new brands on itsplatform ahead of the event, including prominent names such as Decathlon,Pothys, Smashbox, and Pantaloons.
Whether it is the biggest catalogue size, biggest brands, orthe biggest value offers, EORS can easily claim the place of the country'sbiggest fashion event.
The present edition of the EORS is slated to be the biggestin terms of growth as well and has a set of incredible value offers to ensurethe biggest savings for Myntra's customers.
Myntra has lined up multiple constructs and special offersfor its customers. For instance, never before offers from the biggest brands,next buy rewards with every purchase, a flat Rs 500 off on the firsttransaction and free delivery for one month for new customers will be availablein addition to exclusive offers for Myntra insiders.
The specially crafted 'Shout & Earn' programme thatallows shoppers to invite or refer friends to the event, can fetch extradiscounts, up-to Rs 150, per friend who may just visit the EORS page on theplatform and not necessarily make a purchase.
Myntra has tied up with multiple banks for offers duringEORS. Shoppers can get 50-80 per cent off on products, along with an additional10 per cent off on ICICI and Kotak Mahindra bank debit and credit cards.
Additionally, in a one of its kind association withGaana.com, all Myntra Insiders shopping during the EORS-13 will get a fourmonth subscription of Gaana Plus absolutely free.
Fashion Essentials, Winter Wear, Ethnic, Personal Care,Active Wear and Sports, to be major contributors to the overall event, withFashion Essentials and Winter Wear being the largest. Some of these categories,including Ethnic wear, and Beauty and Personal Care were popular during therecently concluded Big Fashion Festival too and Myntra expects this momentum tocontinue during the upcoming EORS.
Some of the emerging categories which are expected towitness 2X growth are personal care, kids wear, women's innerwear and watches,and wearables during the event.
Speaking about EORS, Amar Nagaram, CEO, Myntra, said,"One unique aspect of EORS that has always remained constant from the veryfirst edition is its ‘growth'. The 13th edition is thus far the biggest, thefashion-forward customers of the country are going to experience.
Our successful omni-channel model, which now has 200+brands, and expanding MENSA network enabling a stronger last-mile delivery,with 20,000 partners, will be pivotal in enhancing customers' shoppingexperience. Through our flagship EORS event, we are looking at acquiring onemillion new customers, and preparing to ship 1.5 crore items by the first weekof the New Year safely to our customers' doorsteps."
Myntra's popular Kirana model, under the MENSA network(Myntra Extended Network for Service Augmentation), will cater to 3 out ofevery 4 deliveries, spanning over 27000 pin codes, giving an impetus to theearnings of MENSA partners.
Myntra's omnichannel network will facilitate direct deliveryof merchandise from the stores to the consumers' doorstep, allowing brands toreach a wide base of customers, in a safe way. Some of the leading brands inMyntra's omnichannel network include Pantaloons, Bata, Louis Philippe, FlyingMachine, Only, and Vero Moda.
Over 6,500 Indian handloom products from 30+ brands are liveon the platform, giving impetus to SMEs and the ‘Make in India' effort. Therewill be a special selection available from 1000+ Regional and National brands,with a heavily expanded Saree section, housing all major Indian Brands forshoppers to choose from.
Besides being the ‘Biggest edition ever', this EORS is alsospecial as Myntra reaffirms its commitment to focused responsibility towardsthe environment.
In a pioneering move, Myntra has also announced that over 50per cent of the orders during EORS-13 will be delivered from solar-poweredFulfilment Centers, at Bhiwandi and Bilaspur.
Myntra has launched an impactful and engaging media campaignto promote the 13th edition of EORS. As part of the campaign, Myntra hasreleased a celeb-led montage ad-film, to deliver one unifying message – ‘EORSis the BIGGEST'.
Celebrities, Hrithik Roshan, Kiara Advani, Chaitanya andSamantha Akkineni, and Bhuvan Bam appear in this short film, which has alsobeen spun into 5 parallel films. Apart from this, EORS-13 will witness itsbiggest celebrity influencer activation to date.
Myntra has also launched ‘Myntra-Mall' on the app inpartnership with brands. About 31 brands will be leveraging this pioneeringtech initiative to connect with their customers this EORS.
(Source: IANS)