The FutureBrand Index is aglobal perception study that reorders PwC’s (PricewaterhouseCoopers) Global Top100 Companies by market cap on perception strength rather than financialstrength. It is not based on consumer research.
The FutureBrand Index 2020chart topper is Apple.
On rank 2 stands Reliance Industries Limitedwhereas Samsung is ranked third.
The index is then followed by Nvidia, Moutai,Nike, Microsoft, ASML, PayPal and Netflix.
However, Reliance ranks 91st on PWC 2020 list.
FutureBrand, a global brand transforamtioncompany, said “In total, there are 15 new entrants this year, seven of whichmake it into the top 20, including Reliance Industries slotting in at numbertwo.”
It offers a conscientious assessment of howleading companies in the world are doing, how they have done in the past yearsand their predicted future growth.
When releasing the Index for2020, Future Brand said, “This year’s highest entrant at number two, RelianceIndustries excels on every attribute.”
FutureBrand named RIL, the oil-to-telecomconglomerate, as one of the most profitable companies in India.
The company went on to say that RIL is, ‘verywell respected’ and ‘seen as behaving ethically’ as well as being associatedwith ‘growth’, ‘innovative products’ and ‘great customer service’.
Notably, the brand’s success can be cited toMukesh Ambani reshaping the company as a one-stop shop for its customers inIndia, said Future Brand.
“The chairman built on the existingpetrochemicals business, transforming it into a digital behemoth designed tomeet every customer need”, it said.
“Today, this company is engaged in a number ofsectors including energy, petrochemicals, textiles, natural resources, retail,and telecommunications. Now that Google and Facebook are taking equity stakesin the firm, we may see Reliance jostling for the top spot in the next Index,”it added.
Moreover, the Jio-Facebook deal and RIL’s 2020expansion will also contribute to the brand’s success story.
“While the FutureBrand Index 2020 has uncovered anumber of seismic shifts in the way companies work and how they presentthemselves to the outside world, one key theme has stood out: individuality,”Futurebrand says.
“We are living in unprecedented times,” itsaid, “But out of this will emerge a reimagined world, and it will be up toleading companies and the people who work for them to respond to new demandsand new expectations,” it said.