Every shopper looks forward to the Diwali season to purchasebig- and small-ticket products, and every seller worth their salt knows theimportance of the collection of the three festivals of Dussehra, Diwali, andChristmas for business.
Two online sellers are in conflict about the number of daysthe discount season is to go on. While Flipkart believes that scarcity is an essentialcomponent of discounts, Amazon wants to give ample time to Indians to shake-offpandemic blues. Flipkart says six days and Amazon says thirty days.
Amazon reports a 60% increase in the number of sellers onits platform.
“This is a long season of festivities and our celebrationhas been designed to run through its entire duration,” Manish Tiwary, vicepresident of Amazon India’s consumer business, said in a virtual media event onTuesday.
However, the competition is not a duel and the playgroundhas another worthy contender – Reliance JioMart. Consumers know that whenReliance decides to enter and disrupt any business, it does so with a hailstormof discounts e.g. Reliance Jio 4G internet service.
To handle the demand, Amazon has created 100,000 seasonaljobs while Flipkart would be adding about 70,000 of the same.
Year 2020 has brought in a new change for Amazon and Flipkart.They have tied up with local stores to serve customers. The local stores mayutilize Indian Post or a list of courier services is provided. For the localstores, access to the customer base of the companies should prove to be amuch-needed boost to overcome the COVID-19 loss in business. Amazon has joinedhands with over 20,000 and Flipkart with over 50,000 retailers.