In a bid to promote and catch people's attention, Layer’r Shot body spray came up with a bizarre commercial. Layer’r Shot body spray ad video came under the scanner of social media and netizens started to slam the promotion which they found to be glorifying rape culture by cracking jokes on it. As soon as Layer’r Shot body spray ad video went viral on social media, letters were sent from the government to both platforms stating the 'video is detrimental to the portrayal of women in the interest of decency or morality' and that it is in violation of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules of 2021.
Now, Information and Broadcasting Ministry has finally come into action and has directed the social media platforms to take down the Layer’r Shot deodorant advertisement video as soon as possible. As per reports, I&B Ministery of India has suspended the controversial deodorant advertisements. Furthermore, an inquiry is being held as per the advertising code- in this case, the Advertising Standards Council of India.
Watch Layer’r Shot body spray viral ad video
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It is pertinent to mention here that Swati Malilwal, the chairperson of the Delhi Commission for Women, had called the company for promoting rape culture in India. She took to her Twitter handle and wrote, "(Layer'r Shot) Deodorant advertisement blatantly promotes the rape mentality in the country. We've issued notice to Delhi Police that FIR must be registered & ad must be immediately taken down from all platforms."
About Layer’r Shot body spray viral ad video
There are two videos have been aired on television. One of the ads shows, a couple in the bedroom. Shortly after, four of the boy's friends enter the room and ask the ‘boyfriend’, "Shot maara lagta hai (Seems you took the shot)?" He replies that he did, leaving the woman in shock. One of them then rolls up his sleeves and begins to approach the bed saying, "Ab humari baari (Now it's our turn)." The woman goes back in fear, thinking of being attacked but the ad then reveals that the man was just picking up the perfume bottle from the dresser.
Another video shows, in a supermarket where a group of men can be seen having a conversation, standing behind a woman. One of them says, “Hum char aur ye sirf ek (We're four and this is just one)”, while another man asks, “To shot kaun lega (Who will take the shot)?”. The girl, overhearing the conversation, turns around in anger and fear when the ad reveals they were discussing the last remaining bottle of the body spray.