The show which featured Adam Sandler and Jennifer Aniston Smashed Netflix’s Opening weekend record with 30 million views. Netflix’s Tuesday tweet stands out, considering how the company particularly guard its viewer data.
Netflix counts a view for its movies as an account having watched at least 70% of the film’s runtime, including the credits. Since “Murder Mystery” is 97 minutes long, that means viewers watched at least 68 minutes of the movie.
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Adam Sandler and Jennifer Aniston’s latest film, “Murder Mystery,” just enjoyed the biggest opening weekend in Netflix’s history, the streaming giant revealed on Tuesday, with nearly 31 million accounts watching the new comedy in its first three days on the service.
Turns out, you don’t need a viral stunt to attract millions of views on Netflix.
Between last Friday and Sunday, “Murder Mystery” was viewed by 13.38 million (rounding up) accounts in the US and Canada, along with another 17.5 million international views.
According to Netflix, more than 30 million accounts watched Murder Mystery, the movie is an Agatha Chistie style comedy-drama. The news sparked a discussion about transparency and how Netflix’s figures and calculates its views.