Small town, big travel plans
People from small town account for 48 percent of new users and app downloads across the country, reveals travel brand Goibibo. The platform has also seen an increase in users who choose segment-specific features such as Price Lock for flights and go Confirmed ticket for trains, as well as innovative price offerings such as Daily Steal Deals that promise more value and added benefits when bookingAuthor : Rakesh Behal
Sharing his thoughts on continuing to add more value-based products for the benefit of travellers, Vipul Prakash, Chief Operating Officer at Goibibo shared "We are delighted with the traction that our recent value driven innovations have delivered. Our strong push on innovations in order to ensure that goibibo is positioned as the first port of call for the conscious traveller will continue as we attempt to further consolidate our position as India's second largest OTA brand."
Among a slew of industry-first value-based features, the travel platform recently added ammo to its unique 'Daily Steal Deals,' which provides customers with deals on a daily basis. With over 2000 steal worthy deals that are refreshed every day, travellers can save up to 50 percent on hotels and flights. This offering has attracted over 700,000 users since its launch earlier this year, making the brand a gathering place for value-seeking travellers.
Similarly, another youth-focused offering from its extensive portfolio, Youth Program, has attracted over 230,000 members as they seek specially curated travel benefits and co-branded offers. As travel accelerates further in the coming months, the brand intends to double down on its efforts to conceptualise and introduce new and innovative youth-focused offerings.