Automobile major Tata Motors has launched the 'XM+' variant of its premium hatchback -- the Tata Altroz. The new variant of Altroz offers premium features at an affordable price. Tata Motors on Saturday has launched the new variant and XM+ which is priced at Rs 6.6 lakh (ex-showroom). The tourer is petrol powered and comes with many features that will make the driving experience seamless.
"We are confident that the introduction of the XM+ variant will further strengthen the appeal of the Altroz by giving customers an option to experience a variety of premium features at an extremely attractive price," said Vivek Srivatsa, Head Marketing, Passenger Vehicle Business Unit (PVBU), Tata Motors.
The XM+variant offers features such as 17.78 cm touchscreen infotainment with Apple Car Play & Android Auto connectivity.
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"The steering mounted controls, voice alerts, voice command recognition, R16 wheels with stylized wheel cover and remote foldable key, all contribute to provide an enjoyable driving experience for the customer," the company said in a statement on Saturday.
Launched in January 2020, the company made its entry into the premium hatchback segment with the Altroz which has fared well in the Indian market owing to its looks, price, point, and safety rating among other factors.