AP Dhillon, Gurinder Gill, and Shinda Kahlon have swept the globe in their wake. Excuses, a lyric from their one-year-old song, is currently the most popular thing on the planet. The 'Kehndi Hundi Si' has become a megatrend and the year's most popular meme thus far. International football clubs have now entered the league, as Indian businesses could not stop exhibiting their innovation with the Kehndi Hundi Si trend.
Manchester City, an English Premier League football club, just shared a photo on their official Instagram account, which has over 28.9 million followers as of this writing. Manchester City is not only one of England's most valuable and largest football clubs but also one of the most valuable and largest football clubs in the world. "Kehndi Hundi Si, Club Football Lauta De," their official Instagram account captioned a photo of their star club players Bernardo Silva, Aymeric Laporte, and Phil Foden.
Not just the caption! The cover art for 'Excuses' inspired the entire post. The club players were positioned similarly to AP, Gurinder, and Intense in the Excuses poster. Take a look at these images to observe the parallels for a better understanding.
There are currently no club fixtures scheduled in Europe for January 2022. The players have left their clubs to travel around the world to link up with their national teams. COVID-19 caused a lot of postponements and delays in international football events last year. As a result, this window was introduced to allow teams to make up for the lost time.
Previously, brands such as Paytm, Zomato, Swiggy, Manforce, and others leveraged this trend to promote their products and services. 'Kehndi Hundi Si' is currently trending on social media, and it feels like we've never seen anything like it! There isn't a single meme trend that started in Punjab and has now spread to international football clubs! AP Dhillon, Gurinder Gill, Shinda Kahlon, and the rest of the crew are clearly having a blast.