The OTT Offer of Rs 500 Crores Isn't Enough For RRR
The epidemic Covid is wreaking havoc on Rajamouli, Jr NTR, and Ram Charan's RRR. Due to the Covid outbreak and its accompanying impact on the theatrical industry, the film's release was already postponed twice.Author : Anmolika Saxena
RRR is one of the most eagerly anticipated films, with moviegoers excitedly anticipating its arrival. Despite the fact that it was meant to be released on January 7th, the release was postponed, disappointing people all around the world. Now comes word that the creators of RRR have turned down a massive contract from an OTT behemoth for a direct digital distribution.
There are now allegations that a leading OTT platform offered upwards of Rs 500 crores for the Rajamouli's directorial direct to OTT rights.
However, it should be noted that a budget of only Rs 500 crores will not suffice for RRR, which was purportedly made on a budget of over Rs 400 crores. The OTT transaction sum will barely cover the investments and subsequent interest amounts charged on them due to frequent postponements.
During a media meeting a few months ago, Jayanti Lal Gada of Pen Studios, the Hindi language version distributor of RRR, said, “RRR will be available on OTT platform only after at least 90 days from the theatrical release.”
ZEE5 and Netflix own the post-theatrical digital streaming rights to Ram Charan, Alia Bhatt, Ajay Devgn, and Jr NTR's RRR, as we previously reported. The film will be available to see in Telugu, Tamil, Malayalam, and Kannada on ZEE5, while the Hindi, English, Portuguese, Korean, Turkish, and Spanish versions will be available on Netflix.
The greatest opus of Rajamouli RRR is a period film about two liberation fighters, Alluri Sitarama Raju and Komaram Bheem, who tell a fictional story.
RRR's theatrical rights were also sold for excessive sums to distributors all over the world. It's nearly impossible to rescind all of these deals and then plan a direct-to-OTT rollout at the same time.
Also Read: RRR Trailer: Lavish action scenes, emotions & war drama- Jr NTR, Ram Charan starrer has all in it
RRR is too huge of a project to move straight to OTT, in the end. The Rajamouli-directed film will undoubtedly be a box office sensation, regardless of when it is released.