Brands and their obsession to 'fix' everything female with bizarre products is not something new. But then, there are times when brands do manage to surprise us sometimes with their weird and sort-of-innovative products. And one such clothing article is doing the same on the internet right now.
It is called the "Sleep & Glow Pillow Bra"
The product aims at fighting cleavage wrinkles, and that is not the only bizarre part about it. The product is worth USD 69 which is Rs 4,890.
According to the product description mentioned on the site "the pillow, bra helps fight skin creases and cleavage wrinkles when sleeping on the side." According to the brand, "it is a must-have for ladies with gorgeous forms." In fact, if the brand is to believe, the bra is "an ideal gift for you and your girlfriends."