Victoria's Secret hire Priyanka Chopra Jonas and six others in brand makeover bid

Victoria's Secret has signed Priyanka Chopra Jonas, an actress, and six others in a bid to revitalise the ailing company.

Published on:

18 Jun 2021, 10:04 am

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Victoria's Secret has signed Priyanka Chopra Jonas, an actress, and six others in a bid to revitalise the ailing company.

Priyanka Chopra Jones is one of seven high-profile women who will take the place of the brand's hypersexualised models, who have been criticised for emulating male fantasy rather than accurately representing what women need in undergarments.

4. Megan Rapinoe- LGBTQIA Activist and professional Soccer player
5. Paloma Elsesser- Body Advocate, model
6. Priyanka Chopra Jonas- Actor, Producer, Entrepreneur
7. Valentina Sampaio- LGBTQIA- Activist, Actor and Model

Sampaio became the first openly transgender model to pose for Victoria's Secret in 2019.

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Victoria's Secret, which generated billions by bringing provocative lingerie to the masses in the 1970s, has boosted the careers of supermodels such as Heidi Klum, Miranda Kerr, and Gisele Bündchen.