“What have they done to be here”: Cannes Film Festival criticized by netizens for inviting too many influencers

Allegations are also made by industry insiders that the influencers paid thousands of rupees to walk the Cannes Red Carpet

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Cannes Film Festival is a widely known festival which aims to encourage cinematography in all forms and create, foster collaboration between film-making countries. But Cannes’24 was a little bit different for which people left no chance in criticizing the festival and about the people who walked the red carpet of Cannes.

Despite in the three competitive sections of the prestigious Cannes Film Festival in 2024, three Indian films—"All We Imagine as Light" by Payal Kapadia, "Sunflowers Were the First Ones to Know" by FTII student Chidananda S Naik, and "The Shameless" star Anasuya Sengupta—won major awards, people still are not backing their steps when it comes to how they feel about the festival this year.

Where Nancy Tyagi was receiving all the love for the outfits curated by her at Cannes, Aishwarya Rai Bachchan’s gown curated by India’s top-notch designer Falguni Shane Peacock received a lot of setbacks. People on the Instagram post of the Bollywood actress commented “Your stylist hates you”, “It seems dress is full of plastic garbage” and a lot more.

Many influencers also got to be part of Cannes this year. People commented “Why are influencers there? It is supposed to be a film festival”, “Is their movie being streamed, why have they come?”, “Cannes has truly lost its charm”, “It’s not a fashion show, it’s a film festival” and a lot more...

According to the audience, this festival is associated with films so the influencers are not the apt people to visit Cannes just because they hold a good number of followers on social media. According to them, they shouldn’t be given all the priority in every field but should be given to whosoever deserves it from the film industry. Allegations are also made by industry insiders that the influencers' "I made it to Cannes!" posts might not be entirely sincere—after all, they pay thousands of rupees to attend the festival—have only served to amplify this criticism.

Although many people headed out with allegations, some backed their idols by saying that they deserve it because they work no less than an actor. For this specific group of audience, it was wholesome to see their idols walking on the beautiful carpet of the magnificent festival and they would want this to continue in the future as well. Social media is full of critiques and appreciation but then, that’s what social media is about.