The official trailer of Avatar: Fire and Ash was released on July 28 and in in time its broke the internet. Avatar: Fire and Ash is the third installment of Avatar franchise created by veteran film-maker James Cameron.
Slated to be released in theatres on December 19, Avatar: Fire and Ash or Avatar 3 is the most awaited movie of the year globally.
Notably, Avatar enjoys a massive fan base around the world but its connection with India is special.
While you must have scrolled multiple reels in which 90s Bollywood star Govinda claiming to get the offer of the movie Avatar first before Sam Worthington, another proud aspect of the movie is that the VFX of the first part of the movie was done by an Indian company.
Yes! you heard it right. As per Business Insider, Avatar 1 that was made with a budget of nearly Rs 1,100 crore was brought to life by an Indian visual effects (VFX) company, Prime Focus.
The report suggests that Prime Focus earned $4 million from a deal to create 200 shots of the 1,600-odd shots in Avatar. Fox Star Studios spent $180 million (over Rs 840 crore) on special effects.
The company's official profile reads, "In 1997, Namit Malhotra founded Prime Focus in a garage in Mumbai with a vision to redefine storytelling through innovation.
Over the next decade, we introduced several industry-first technologies in India, including India’s first Digital Intermediate (DI) system. In 2006, Prime Focus went public on the BSE and NSE, becoming India’s first visual entertainment services company to do so. Shortly after, we expanded our global presence, entering the UK and US markets through strategic acquisitions.
The launch of our technology division, Prime Focus Technologies, further cemented our commitment to pushing creative and technological boundaries."
The company's profile says that "In 2022, we played a pivotal role in producing Brahmastra: Part One – Shiva."
It is pertinent to mention here that for Avatar Fire and Ash, Wētā FX, a New Zealand-based firl and Industrial Light & Magic (ILM) are majorly responsible for its VFX.
