Milk consumers across Punjab will have to pay more for their daily supply as the Punjab State Cooperative Milk Producers' Federation Limited (Milkfed) has increased the maximum retail prices (MRP) of several milk variants sold under its flagship brand, Verka. The revised rates came into effect from the morning of November 13, 2026, covering Punjab, adjoining areas and Delhi-NCR.
The price revision comes shortly after Amul and Mother Dairy announced increases of Rs 2 to Rs 4 per litre across several milk variants, adding to the pressure on household budgets. This is also Verka's second price hike in less than a year, following a Rs 2 per litre increase in May 2026.
Verka milk price hike: New rates of 500-ml packets
The revised prices will affect several commonly purchased milk variants. The 500-ml full cream milk pouch will now cost Rs 38 instead of Rs 36, while standard milk has become costlier from Rs 33 to Rs 35.
Similarly, the price of toned milk has increased from Rs 30 to Rs 31, while double toned milk will now cost Rs 28 against its earlier price of Rs 27.
Cow milk has also become more expensive, with its 500-ml pouch now priced at Rs 33 instead of Rs 31. The price of skimmed milk has increased from Rs 24 to Rs 25.
One-litre Verka milk prices revised
Consumers purchasing one-litre pouches will also face higher prices. Full cream milk will now cost Rs 76, compared to Rs 72 earlier, while standard milk has increased from Rs 65 to Rs 69.
The price of toned milk has been revised from Rs 59 to Rs 61, while double toned milk will now be available for Rs 55 against the previous price of Rs 53.
Bigger milk packs become costlier by up to Rs 8
The price revision is more significant for larger household packs. The 1.5-litre full cream milk pouch will now cost Rs 112, compared to Rs 106 earlier. Standard milk has increased from Rs 96 to Rs 102, while cow milk has gone up from Rs 90 to Rs 96.
For two-litre packs, full cream milk will now cost Rs 150 instead of Rs 142, while standard milk has increased from Rs 128 to Rs 136.
Smaller packs: Price unchanged but quantity reduced
While several milk variants have become more expensive, some smaller packs have been left untouched. There is no change in the price of 180/200-ml double toned milk or the 350-ml toned milk variant.
However, consumers purchasing toned milk will receive 320 ml instead of the earlier 350 ml. Similarly, the quantity of the 450-ml standard milk pouch has been reduced to 430 ml, while its MRP remains unchanged at Rs 30.
Second milk price hike in less than a year
The latest revision follows a Rs 2 per litre increase in Verka milk prices in May 2026. The decision also comes amid similar price revisions by major dairy brands Amul and Mother Dairy, which increased the prices of several milk variants by Rs 2 to Rs 4 per litre from November 12.
With milk being a daily household essential, the latest revision is likely to affect monthly grocery budgets, particularly for families that regularly purchase larger quantities.
The revised Verka rates follow a meeting of the Punjab State Cooperative Milk Producers' Federation Limited to review prevailing milk prices in Punjab and adjoining markets.
