Aug 10 , 2023

8 Car Brands that diversified into other things

By True Scoop

Ferrari: While renowned for luxury sports cars, they've diversified into branded merchandise, including watches, clothing, and even a theme park in Abu Dhabi

Toyota: Besides automotive, Toyota ventured into robotics, housing with Toyota Home, and recently into urban development with Woven City

Honda: Besides cars and motorcycles, Honda manufactures a range of products including power equipment, marine engines, robots (like ASIMO), and even private jets

BMW: The BMW Group acquired Designworks, a design consultancy which serves various industries, including consumer electronics and aircraft interiors

Peugeot: The brand has a long history in bicycles and continues to produce them. Peugeot also ventured into pepper mills before cars

Lamborghini: While best known for luxury cars, Lamborghini has also produced tractors, and recently, they partnered with boat maker Tecnomar to produce a yacht

FIAT: Through their subsidiaries, they've been involved in various sectors, including media and finance. They also had a role in creating Italy's tallest skyscraper

Porsche: Beyond sports cars, Porsche's consulting division, Porsche Consulting, provides business solutions and strategies to various industries