Dan Wieden, the ad veteran who coined Nike’s 'Just Do It' slogan dies

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Dan Wieden

Ad veteran Dan Wieden's passing at the age of 77 has left the world reminiscing his imprint on the world of creative marketing

Dan Wieden

Dan Wieden was best known for coining the hugely-popular slogan "Just Do It" for Nike

Dan Wieden

Dan Wieden was the co-founder of Wieden+Kennedy, a global agency based on his belief that advertising was not about selling but creating strong relationships between companies and their customers

Dan Wieden

A native of Portland in the United States, he studied journalism at the University of Oregon and spend some years in the public relations field before shifting to the advertising business.

Dan Wieden

He started working for ad agency McCann-Erickson, and it was here that he met David Kennedy, with whom he would go on to set up Wieden+Kennedy in 1982

Dan Wieden

The company started with one client - Nike - and three employees. Wieden coined the "Just Do It" phrase for Nike in 1988

Dan Wieden

Today, the agency has presence around the world, with offices in Delhi,New York, London, Amsterdam, Tokyo and Shanghai

Dan Wieden

They have worked with big businesses like McDonalds, Bud Light, Old Spice, Target, Levi’s, ESPN, Coca-Cola, Honda, P and G, Nokia and Electronic Arts