The Mahindra Thar Roxx is launched in India at a starting price of ₹ 12.99 lakh, ex-showroom.
It has seven colour options- Tango Red, Everest White, Stealth Black, Battleship Grey, Burnt Sienna, Forest Green and Nebula Blue.
Thar Roxx gets a 10.25-inch digital driver’s display and a touchscreen of the same size, a panoramic sunroof, and an automatic AC with rear vents.
Mahindra Thar Roxx's speciality is it comes with five doors including 1 behind.
Other features include ventilated front seats, wireless phone charging, and keyless entry with push-button startstop.
The Mahindra Thar Roxx gets two engine options: a 2.2-litre diesel engine and a 2-litre petrol engine.
The Mahindra Thar Roxx will directly rival the 5-door Force Gurkha while serving as a premium alternative to the Maruti Jimny.