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Madhya Pradesh Home Minister had threatened the designer with a 24-hour ultimatum to take down the ad.

Designer Sabyasachi Mukherjee pulls out ‘Mangalsutra’ ad after BJP minister’s arrest threat

The advertising campaign depicts heterosexual and same-sex couples posing for photos while wearing The Royal Bengal Mangalsutra, a piece from the designer's intimate jewellery collection.

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Designer Sabyasachi Mukherjee pulls out ‘Mangalsutra’ ad after BJP minister’s arrest threat

Netizens slam Sabyasachi for luxury mangalsutra campaign, asks 'is it a lingerie ad'