In line with Prime Minister Narendra Modi's vision tomake India self-reliant in manufacturing toys, the government is ready withNational Toy Action Plan, engaging 15 ministries and departments.
These ministries and departments have been tasked todevelop a competitive atmosphere among the toy industries to achieve the goalof making the country self-reliant in toy manufacturing.
Modi shared the information while speaking after inauguratingthe India Toy Fair 2021 through video conferencing on Saturday.
Noting the increasing demand for Made in India toys, Modisaid the country has now ranked the toy industry in 24 major sectors. He alsomentioned about the demand for handmade toys.
"The National Toy Action Plan has also beenprepared. It has included 15 ministries and departments to make theseindustries competitive, countries to become self-reliant in toys, and India'stoys also go into the world," the Prime Minister said.
"If there is a demand of Made in India toys today,then the demand of handmade in India is also increasing equally. Today, peopledo not only buy toys as a product but also want to connect with the experienceassociated with that toy. So, we have to promote handmade toys in India aswell."
In the field of toys, Modi said India has tradition andtechnology in toy making as well as concepts and competence.
"We can take the world back towards eco-friendly toys;through our software engineers computer games can bring the stories of India tothe world."
The four-day fair, from February 27 to March 2, aims tobring together all stakeholders including buyers, sellers, students, teachers,and designers on a virtual platform to create sustainable linkages andencourage dialogue for the overall development of the industry.
Through this platform, the government and the industryshall come together to discuss how India can be made the next global hub formanufacturing and sourcing of toys by way of attracting investments in thesector and promoting exports.
Over 1,000 exhibitors from across 30 states and UnionTerritories will display their products in an e-commerce enabled virtualexhibition. It will showcase traditional Indian toys as well as modern toysincluding electronic toys, plush toys, puzzles and games.
The toy fair will also host numerous webinars and paneldiscussions with eminent Indian and international speakers with provencapabilities in toy design and manufacturing.
For children, it is an opportunity to participate in aplethora of activities, including craft demonstrations on traditional toymaking and virtual visits to toy museums and factories.