It’s all about women empowerment, Gucci’s Cruise 2020 collection supporting the reproductive rights of women. In an interview the brand’s Creative Director Alessandro Michele said “The show is a hymn to freedom... that allows him to express his belief in the idea of self-determination and gender equality.”
The show to disclose the Cruise collection took place at Capitolini Museums in Rome. Models walked down the ramp in clothing all designed with the slogan “My Body My Choice”. A designer was seen in a blazer where the slogan was stitched on the back, in a gown with an embroidered female reproductive system complimented with flowers. The date May 22, 1978 was written on some dresses which symbolizes the legalization of abortion in Italy for the social protection of motherhood.
The brand took it Instagram to let the whole world know about its move, “’My Body My Choice’ is a feminist slogan from the ’70s which appears on the reverse of this jacket seen before the #GucciCruise20 fashion show by @alessandro_michele. This piece echoes the Creative Director’s continuing vision of freedom, equality and self- expression. Since founding @chimeforChange in 2013-the global campaign that represents and advocates for gender equality-@gucci has a longstanding commitment to women and girls by funding projects around the world to more support sexual and reproductive rights, maternal health, and the freedom of individual choice. Learn more about the global partners for sexual and family health rights the campaign is donating to in 2019, which can be found in @chirmeforchange’s link in bio.”