Armaan Malik,popularly known as the ‘King of Romance’ turned 26 on Thursday. To celebratehis special day with his fans, he launches his merchandise.
Taking to Twitter,Armaan shared a jolly picture and wrote, "This birthday, I have a little something for you! My merch just went live at shop.armaanmalik.com with a special limited pre-order drop! Pieces I've put my heart into, that I hope you love as much as I do. I love you guys."
The singer says thefirst official ‘AM’ merchandise line was born out of desire to enable more of apersonal and relatable connection with his fans.
Musician Armaan Malikis one the most loved singer of Bollywood. From ‘Main rahun ya na rahun’ to ‘Sabtera’, he has given numerous hits. He is the youngest singer to win two debutawards at Global Indian Music Awards (GiMA) and best playback singer awardat BIG Star Entertainment Award in 2015.
Armaan shares, “Ihave always believed that relationships are a two-way street – even when itcomes to my fans. I like to sing for them, with them, rather than at them. It’stheir energy and zeal that pumps me at shows and hypes me up on socials – tostrive and be a better version of myself, daily.”
“The first official‘AM’ merch line was born out of this desire – to enable more of a personal,relatable connection with my fans in a tangible form that they could hold on toand bask in the glory of cherishing moments we won and lost together. Thedesign and aesthetic have been carefully picked to capture the casual,comfortable, free-flowing rapport we share,” he added.
Armaan added further,“It’s a passion project that I have been working on persistently with my teamto bring alive just the right vibe that binds us together. I’m so grateful thatit’s finally out there for you to see, hold and flaunt. This is my birthdaygift to you. Thank you for everything.”
His merchandiseconsists of a series of graphic T-shirts, sweatshirts and masks.