Vilvah Agro, a zero-squander store in Coimbatore, grandstands in excess of 40 distinctive rice varieties from different States all across the nation.

Meet Kruthika Kumaran, the founder of Vilvah Agro, which stocks over 40 indigenous white, brown, red and black rice grains with an objective of zero waste. 

A portion of India's valuable local rice assortments — parakkum chittu, ilupai crap samba and Rajamudi — shout to guests at Vilvah Agro, another zero-squander store in Coimbatore. Inquisitive, the guests make a shortcut to the rice segment, where the assortments are put away in tall glass canisters.

"This is our goal — to get individuals discussing local rice assortments," says Kruthika Kumaran, originator of Vilvah that stocks more than 40 native white, brown, red and dark rice grains, including Athur kichili samba, hand-beat crude rice, poongar and thooyamalli.

Kruthika says that numerous customary assortments are ceasing to exist since ranchers have quit saving seeds. "We need to convey forward this legacy by saving local seeds. This can happen when shoppers evaluate different assortments empowering ranchers to develop them."

The couple additionally connects with more than 15 ranchers from across India to source native assortments, as Dehradun basmati rice or Katarni from Bihar. As of now, the store has seven assortments of fragrant rice like the mullan kaima from Wayanad, Kerala, that is utilized to make the fragrant Malabar biryani. The vellai milagu samba is filled in Tamil Nadu and portions of Sri Lanka have grains that take after pepper. Also, the sweet-smelling gandhasaale developed in Wayanad gives out an eminent aroma.

"Every assortment brings an exceptional person and medical advantages to the table. There are short grains, long grains, and sweet-smelling ones. The paal kudaivazhai, as the name demonstrates, benefits lactating moms, while Rajamudi rice (an assortment from Karnataka inclined toward by the Wodeyar rulers) works on bone strength, and thooyamalli, short-grain white rice with rich fiber content, controls glucose levels. The grains have somewhat lower glycaemic list and brag a rich micronutrient profile."


There are plans to change over the store into a rice exhibition hall. "We as of now have legacy walk groups visiting the store to be familiar with the set of experiences. We need to urge individuals to devour these grains. Since it requires some investment to cook these assortments, they can begin by utilizing red rice to make idli, adai or dosa hitter."

Agro is the furthest down the line expansion to Vilvah, the parent brand that spends significant time in natural skin health management and hair care items.

You Might Also Like


Editors Choice