Nowadays, FabIndia is under controversy, all for wrong reasons. The controversy started after the company used the Urdu phrase, “Jashan-e-Riwaz” during a Hindu festival ad. Some people have accused the company of ‘defacing’ the Hindu festival of Diwali.
Now, lyricist Javed Akhtar has raised his voice against this erupted row and called it ‘crazy’ and difficult to understand. He shared his opinion on a micro-blogging site.
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Javed Akhtar tweeted, “I failed to understand why some people have any problem with FabIndia’s Jashn- e- Riwaj. Which in English means nothing but “a celebration of tradition” how and why anybody can have a problem with that. It is crazy.”
After receiving the backlash from the ruling Bharatiya Janata Party (BJP) and several right-wing groups, clothing line Fabinida cancelled their Diwali ad. “As we welcome the festival of love and light, Jashn-e-Riwaaz by Fabindia is a collection that beautifully pays homage to Indian culture,” the retailer had tweeted on October 9, announcing the clothing line.
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Earlier, actress Swara Bharti stood against the criticism and slammed the people. She tweeted, “Jashn-E-Bewakoofi (celebration of stupidity”.
This is not for the first time that advt. companies have faced such backlash.
A few days back, Dabur had to withdraw an advertisement for Karwa Chauth that featured a lesbian couple.
BJP MP Anantkumar Hegde had raised an objection against the tyre company CEAT Lmt. for featuring Aamir Khan in the company’s advertisement, in ad Aamir was seen advising people not to burst crackers during Diwali. In the objection letter, he has said that the advertisement has been creating unrest among Hindus and expressed hope that the organisation/ company would respect the sentiments of the Hindu community in the future.